They had a rule of thumb, he explains: they would study no specific example of human idiocy or irrationality unless they first detected it in themselves. “People thought we were studying stupidity,” says Kahneman. “But we were not. We were studying ourselves.” Kahneman has a phrase to describe what they did: “Ironic research.
Michael Lewis on the King of Human Error | Culture | Vanity Fair
I’m skeptical of books popularizing cognitive science (so many are too Gladwellish), but this looks like an exception.
