Everybody wanted to direct music videos. It was like a drug; there was instant gratification. You could write a concept, sell it to a label, spend two weeks putting it together, two or three days shooting it, a week cutting it, and in under thirty days it would premiere on MTV. Compared to features and TV, it was so instant. It was intoxicating.
Beth Broday, producer, quoted in the oral history I Want My MTV compiled by Craig Marks
I had never considered that music videos were not only a new kind of production, but production at a totally different speed from end to end. It took several years into the success of MTV (this is around 1986) for most young producer/director types to adopt this attitude, but still, it’s no wonder the likes of David Fincher were attracted to making videos for pop music.
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strle said:
There was a pretty great segment on studio 360 about this book a couple weeks ago if you are into radio podcasts: studio360.org/2011/no…
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